When disaster strikes, under the intense pressure to do something fast, it is very easy for leaders to make quick, isolated obvious decisions i.e. to have a round of redundancies. Very few people like to have to do this, but often feel they have no alternative. However alternatives are available, what they demand is a willingness to go beyond simple and obvious solutions and to call upon the wisdom and goodwill of the workforce. A leader who is willing to work appreciatively with his or her workforce in finding ways to survive and thrive in these challenging trading times will reap the benefit now and later.